Name
*
First Name
Last Name
Email
*
Phone
(###)
###
####
Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Company Name
*
How long have you been in business? What is your established date?
How did you choose your business name? What is the meaning behind it?
Describe your business and what it does in one simple sentence.
This will help your audience understand exactly what your business does in a really simple way.
Does your company have a tagline/slogan/mission statement?
What are your business goals?
In 1 year...5 years...10 years?
How do potential clients find out about your business?
What is your core purpose/why does your company exist?
What 5 (or more) adjectives best describe your brand?
These words will cultivate the emotion that people get when interacting with your brand.
What are your brand values?
These are the core values that your company believes in and stands for. They guide your brand story, actions, behavior, and decision-making.
Who is your ideal audience/customer that will buy your products/services?
Include age/age range, gender, income, personality, hobbies, etc.
Why would your customers specifically pick YOUR product/service over your competitor?
What makes you unique?
Who are your top 3 direct competitors?
List company names and/or websites.
Who do you think it "doing it best" in your industry and why?
What other brands, websites, and social media platforms do you predict your target audience loves and engages with?
What words describe your vision for your brand look?
Check all that apply.
MUTED vs COLORFUL
MODERN vs CLASSIC
MASCULINE vs FEMININE
SERIOUS vs FUN
ELEGANT vs QUIRKY
LUXURIOUS vs APPROACHABLE
BOLD vs CALMING
SIMPLE vs INTRICATE
CASUAL vs PROFESSIONAL
ABSTRACT vs LITERAL
Describe how you view your existing visual brand identity (if you have one), and what you like/dislike about it.
Why do you want a new logo/branding? What do you want your new branding to accomplish?
List out at least 10 visual nouns that could represent your brand well.
ex: grass, heart, initials, home, book, etc.
Are there any other brands whose visuals you find aligned with what you hope for in your brand visuals? What is it that you like about their branding?
This doesn't have to be anyone in your industry - even better if it is not!
Are there any specific styles or visuals that you dislike/want to avoid?
Certain colors, stereotypes, etc.
Is there any symbolism or iconography you would specifically like to be present in your logo?
Do you have any color preferences, or existing brand colors that need to remain?
Do you have a preference on typography and why?
ex: script, bold, light, hand drawn, custom lettering, etc.
Do you have a specific design style you want to use in your branding?
ex: classic, retro, handcrafted, minimalism
Do you have a Pinterest Board or other inspiration to share?
Link below // send images to holly@hollykdesign.com
ANY ADDITIONAL COMMENTS OR QUESTIONS? LET US KNOW!
Hello! Thank you so much for reaching out and sharing your vision—I’m thrilled you’re considering me for your branding journey! 🎉
I’ve received your inquiry and will be reviewing it shortly. You can expect a response within 48 hours, where we’ll explore next steps and see if we’re the right fit to bring your brand to life.
In the meantime, feel free to browse my recent work or follow along on Instagram for a dose of design inspo.
Cheers,Holly K Nejedly Brand Designer & Creative Partner
