Name
*
First Name
Last Name
Email
*
Phone
(###)
###
####
City, State
Company Name
*
How long have you been in business? What is your established date?
How did you choose your business name? What is the meaning behind it?
What are the full extent of products/services you offer or plan to offer in the future?
Do you have a tagline? Do you have a slogan?
Where will your logo be primarily used? Print, web, merchandise?
Do you have a presence on the web? Please link website and all social media accounts
Why do you want a new logo/branding? What do you want your new branding to to accomplish?
Are you here for something other than just branding?
What are your perceived needs? Logo, marketing collateral, website, apparel design, packaging, etc.
Do you have any additional elements or info that you would like to potentially see with your logo?
Established date, Handcrafted, made in the USA, etc.
What is your core purpose/why does your company exist?
Try to be concise, but make sure to include who your ideal audience is, what your business has to offer, as well as how they (your customers) benefit from your service/product.
What is your mission statement?
Don’t have one? Simplify your core purpose into one or two sentences.
What 5 (or more) adjectives best describe your brand?
These words will cultivate the emotion that people get when interacting with your brand.
What makes your business unique?
Why is your product/service valuable to people?
If you could be known for one thing, what would it be?
How do you see your business growing and/or changing in the next 1, 5, 10 years?
Briefly describe your company’s values, beliefs, and principles that drive your business.
Describe your target audience?
Include age/age range, demographics
Who is your ideal client?
Be specific: age, occupation, marital status, where do they shop, etc.
What is your client/target audience’s most basic problem, that you have the solution for?
What is the single thought you want your audience to associate with your brand?
List at least five key words/phrases.
How do people find out about your brand?
What other brands, websites, and social media platforms do you predict your target audience loves and engages with?
Who are your 3-5 main competitors? What are they good at? What are they lacking?
Who do you think is “doing it best” in your industry?
How are you different and/or better than your competitors?
What words describe your vision for your brand look?
Check all that apply.
MUTED vs COLORFUL
MODERN vs CLASSIC
MASCULINE vs FEMININE
SERIOUS vs FUN
ELEGANT vs QUIRKY
LUXURIOUS vs APPROACHABLE
BOLD vs CALMING
SIMPLE vs INTRICATE
CASUAL vs PROFESSIONAL
ABSTRACT vs LITERAL
Describe how you view your existing visual brand identity (if you have one), and what you like/dislike about it.
List out at least 10 visual nouns that could represent your brand well.
ex: grass, heart, initials, home, book, etc.
Are there any other brands whose visuals you find aligned with what you hope for in your brand visuals?
Are there any specific styles or visuals that you dislike/want to avoid?
Certain colors, stereotypes, etc.
Is there any symbolism or iconography you would specifically like to be present in your logo?
Do you have any color preferences, or existing brand colors that need to remain?
Do you have a preference on typography and why?
ex: script, bold, light, hand drawn, custom lettering, etc.
Do you have a specific design style you want to use in your branding?
ex: classic, retro, handcrafted, minimalism
Do you have a Pinterest Board or other inspiration to share?
Link below // send images to holly@hollykdesign.com
ANY ADDITIONAL COMMENTS OR QUESTIONS? LET US KNOW!
