Coastal Cleveland Branding
The goal was to create a distinct and cohesive brand identity for Coastal Cleveland, an apparel boutique that embodies the laid-back, soulful spirit of lake life. The branding should evoke feelings of calm mornings on the dock, breezy boat rides, bonfires by the shore, and the timeless charm of lakeside living—all while capturing a casual yet stylish aesthetic that appeals to both seasonal visitors and year-round lake lovers.
Summer Market Branding
The goal is to create a compelling and cohesive brand identity for The Summer Market, an annual summer event that brings the community together to shop, connect, and give back. The brand should capture the warmth and vibrance of summer while highlighting the event’s core mission: supporting a local charity through a fun, feel-good experience full of local vendors, music, and sunshine.
Tampa Bay Made
The goal is to establish a strong and stylish brand identity for Tampa Bay Made, an apparel company located in the heart of Tampa Bay. The branding should reflect the effortless coastal lifestyle of the region—sun-kissed, breezy, modern—with a nod to the local culture, art, and vibrancy of the bay. The company’s image should attract both locals and visitors, offering a curated wardrobe that blends beachy comfort with boutique sophistication.
Lake Erie Boat Club
A loyal client came aboard with a fun request: design a logo to anchor a new apparel line inspired by a fictional boat club—equal parts nautical nostalgia and tongue-in-cheek charm.
Sweet Harvest Farms
Tucked in the heart of Central Florida, this family-owned brand has been lovingly handcrafting organic bath and body products with a rustic soul. Ready for a fresh chapter, they sought a brand refresh that kept their earthy roots intact—while adding a splash of modern charm to match their growing presence.
C. Gems
Best. Project. Ever. C Gems was created for my son Calvin, who at the time, was an 8-year-old entrepreneur who loved selling and collecting stuff. The business concept was inspired by one of our favorite activities to do together…exploring and beach combing the Lake Erie shores. And with the help and guidance from designer mom, C Gems was introduced as a vendor at one of the area farmers market, selling a variety of jewelry and trinkets made from items found and collected by Calvin!
Great Lakes Grinders
The goal…to build a vibrant and memorable brand identity for Great Lakes Grinders, a waterfront sandwich shop serving up crave-worthy grinders with a side of sunshine. The branding should evoke coastal charm while highlighting the shop’s fresh ingredients, local character, and easygoing atmosphere. Fun Fact: The original storefront sign, hand painted by the client’s late father, was the inspiration for the brand.
Fabulous Female
The Fabulous Female is a locally-owned women's clothing store offering apparel, handbags, jewelry, and gifts. The owner reached out to Holly K Design, requesting multifunctional window graphics to protect merchandise from the sun and to promote the boutique to passersby.
McGookey Law Offices
The objective…to establish a clear, credible, and modern brand identity for McGookey Law Offices, a local law firm committed to providing dependable legal services with a personal touch. The branding should communicate trust, expertise, and professionalism, while also reflecting the firm’s connection to the local community.
RS Cycle & Service
The objective…to craft a bold, recognizable brand identity for RS Cycle & Service, a full-service motorcycle repair and customization shop. The branding should reflect the shop’s mechanical expertise, rugged style, and deep connection to biker culture—while attracting both veteran riders and new enthusiasts.
JJs Table + Bar
A dinner menu and table menu designs were requested for JJ’s Table + Bar, a restaurant in Marblehead, Ohio offering up New American cuisine with a craft cocktail bar.
Daisy Lane Corner House
When a house for sale has this much to offer, you create a brand for it! The goal was to create a professional, visually appealing brand identity for a home being sold directly by the owner. This branding will be used to attract potential buyers, generate interest online and in-person, and convey the lifestyle, value, and unique character of the property—without the use of a real estate agent.
The Wholesome Hippie
The goal with this project was to create a joyful, nature-inspired brand identity for The Wholesome Hippie, a smoothie bar that channels free-spirited, boho energy with an emphasis on health, sustainability, and community. The branding should evoke peace, positivity, and a touch of retro soul—appealing to wellness lovers, spiritual seekers, and chill, smoothie-sipping dreamers.
The Corner Restaurant
The objective…build a charming, welcoming, and memorable brand identity for The Corner Restaurant, a local eatery that serves up comfort food, community, and timeless diner vibes. The branding should celebrate the nostalgia of classic diners while adding a fresh, local twist that attracts loyal regulars and new faces alike.
Catawba Island Brewing Company
The management team from Catawba Island Brewing Company reached out in need of custom chalkboards and table tents that matched their existing brand identity.
Legally Bronze
The goal was to create a luxurious, modern, and approachable brand identity for Legally Bronze, a boutique spray tan salon offering flawless, customized tans for every skin tone. The branding should communicate confidence, beauty, and wellness, positioning the salon as a go-to destination for safe, sunless tanning with a premium touch.
Travelers Board Game
This was a super fun project to work on! The goal was to develop a vibrant, engaging, and cohesive brand identity for Travelers, a travel-themed board game that takes players on a journey across iconic landmarks, cultures, and global challenges. The branding should evoke a sense of adventure, wanderlust, and friendly competition, while appealing to both casual and seasoned board game players.
One of the coolest parts of this project was taking the game creator’s original artwork and modifying it into the elements of the game board, the components, and the collateral.
Water Oak Warriors
Brand Identity created for the Water Oak Football and Cheer programs. The goal…design a bold, memorable logo that represents the Water Oak Warriors with pride, energy, and unity. The logo will be used on helmets, jerseys, merch, banners, and social media.
MGX Technologies
Brand Identity created for MGX Technologies, a tech company offering hospitality and business centric technology solutions. The brief…establish a recognizable, trustworthy, and forward-looking brand that will communicate innovation, intelligence, and user-centric design.
Maddie + Kenzie Vintage
Professional branding was requested for a jewelry artist that repurposes old jewelry into new pieces of wearable art! Her trademark is the vintage skeleton key that she includes in every design.