Coastal Cleveland Branding
The goal was to create a distinct and cohesive brand identity for Coastal Cleveland, an apparel boutique that embodies the laid-back, soulful spirit of lake life. The branding should evoke feelings of calm mornings on the dock, breezy boat rides, bonfires by the shore, and the timeless charm of lakeside living—all while capturing a casual yet stylish aesthetic that appeals to both seasonal visitors and year-round lake lovers.
Sweet Harvest Farms
Tucked in the heart of Central Florida, this family-owned brand has been lovingly handcrafting organic bath and body products with a rustic soul. Ready for a fresh chapter, they sought a brand refresh that kept their earthy roots intact—while adding a splash of modern charm to match their growing presence.
Travelers Board Game
This was a super fun project to work on! The goal was to develop a vibrant, engaging, and cohesive brand identity for Travelers, a travel-themed board game that takes players on a journey across iconic landmarks, cultures, and global challenges. The branding should evoke a sense of adventure, wanderlust, and friendly competition, while appealing to both casual and seasoned board game players.
One of the coolest parts of this project was taking the game creator’s original artwork and modifying it into the elements of the game board, the components, and the collateral.