Coastal Cleveland Branding
Coastal Cleveland Branding
BRANDING
The goal was to create a distinct and cohesive brand identity for Coastal Cleveland, an apparel boutique that embodies the laid-back, soulful spirit of lake life. The branding should evoke feelings of calm mornings on the dock, breezy boat rides, bonfires by the shore, and the timeless charm of lakeside living—all while capturing a casual yet stylish aesthetic that appeals to both seasonal visitors and year-round lake lovers.