Refreshed. Reimagined. Rebranded.
Refreshed. Reimagined. Rebranded.
THE HUSTLE | Episode #1
After months of dreaming, planning, and plenty of soul-searching, I’m thrilled to finally share something that feels so me—a refreshed, reimagined, and completely rebranded look for my design business.
Why the change? Because I’ve grown. My style has evolved, my confidence has deepened, and the kind of creative work I’m drawn to now deserves a brand that matches that energy. I wanted a brand identity that not only reflected the heart of what I do but also felt more aligned with my personality—bright, approachable, and full of ideas.
Enter: the light bulb.
This simple little icon says so much. It symbolizes creativity, clarity, and all those "aha!" moments I love helping my clients discover through thoughtful branding and design. It’s playful yet smart, and full of possibility—just like the brands I help bring to light.
And yes—it just so happens to be my favorite color: yellow. Warm, optimistic, and full of energy. It felt like the perfect beacon for this new chapter.
More than just a logo, this rebrand is a mindset shift. I’m stepping boldly into the next level of my business with a clear vision and an identity that fully represents who I am and the experience I offer. Whether it’s designing a brand from the ground up or giving one a long-overdue glow-up, I’m here to bring light to the magic already inside your business.
So here’s to new beginnings, bold design, and ideas that shine.
